The existence of a very important headline, is usually the main key to the success of a content. This causes the process of making headlines is not easy.
It takes reason, mind and high creativity to create headlines that are easy to understand as well as communicative.
That way Sasana Digital will provide information related to the headline. For those of you who are or will run a business or business, this information will help in the field of marketing. Happy reading.
What Are Headlines?
When translated, Headline means “Main Title”. Headlines are the main titles of written works such as digital content, articles, magazines, or news, and are usually placed at the beginning. This headline is very instrumental in attracting the attention of readers.
In addition, the headline is one of the determining factors for the interest of the reader or audience towards the content. Its purpose is to highlight the core points or categories of content, so that the audience knows the general topic of what they will be viewing.
Then what is the function of the headline itself? Sasana Digital will provide further explanation about the function of the headline.
What are the Functions of a Headline?
Even though it only consists of one sentence, the headline has an important function in its use and should be made with careful consideration. Some of the headline functions are as follows.
• Provide an overview of the content summary
The first function of the headline is to provide a summary or general description of the content of the article or content. It is hoped that the audience will be interested in the topic presented and read it to the end because the conclusion can only be known through the full content of the article.
• Make the Audience Curious
The second function of the headline is to arouse the curiosity of the audience. In order for the audience to continue reading until the end, the headline needs to contain a statement that provokes the audience’s interest to continue reading the content.
• Provide Audience Stimulus to Read
The third function of the headline is to provide a stimulus to the audience to read the contents of the content. This function is quite important because the stimulus or stimulus for reading can be formed from this headline.
15+ Examples of Effective Headlines Used
1. Direct Headline
Direct headlines or also known as direct titles usually state the purpose of an article clearly.
So, readers will be able to find out the content or intent of the article or the content of the title. In this headline, usually use direct words without rambling.
2. Non-direct Headline
Non-direct headline is a type of copywriting title is the opposite of direct headlines. The words used in this title use language or a subtle approach that hints at the main points in the whole article.
So, don’t immediately use keywords that are the main points in the article. Instead, try to make the reader feel curious so that they are interested in reading it to the end.
3. News Headline
News headline is a type of title that contains news or important announcements for its readers. That way, readers will immediately get the focus or main points conveyed by the author.
In the business world, this type of title contains the latest information about the products or services they offer. It could also include an up to date product/service description.
4. Question Headline
The next type of headline is a question headline or title that is written by asking the reader a question.
Of course, this type of title must include answers in the article to answer the questions that have been written in the title.
Generally, the questions asked are topics that are of great interest to readers. In addition to being an attraction, question headlines can also create closeness with readers.
5. Command Headline
Command headline, otherwise known as the command title. This type of title contains instructions about what they should do and learn from the content of the article or content.
To use this title as a business promotion, you need to add a strong verb so that the command really gets to the reader.
6. Brand Name Headline
This title contains a brand name or brand name so that readers can better identify a company or organization that runs a business.
Thus, your product can look superior to competitors because of the creation of brand awareness among readers.
In addition to making readers interested in the products or services offered, brands will also be able to compete with other larger and more established companies in the same market.
7. Claim Headline
Claim Headline is a title containing a claim or something that characterizes the products or services of your company.
Thus, readers will feel curious and moved to find out more about the contents of the article. However, the use of claim headlines tends to be tricky because you have to actually prove the written claim.
Don’t make claims that are too imaginative or impossible. Give your best and show it as it is according to your product.
In addition, provide reasons in the article or content why your product or service may have the aforementioned claims. Build reader trust so that they are interested in your product or service.
8. Curiosity Headline
Curiosity headline is the title of a copywriting article that contains certain words, so that readers feel curious about its contents.
So, the more mysterious the title sounds, the more interested and curious readers will be to read it to the end.
Usually, this one title is widely used for articles on email marketing, affiliate links, and so on.
9. Selective Headline
Selective headline is a copywriting title based on market segmentation in a company.
With a specific call on the title, readers will feel close and interested in pressing clicks on the website page.
In this case, you can use specifications related to persona, time of day, product or service offered.
10. Gimmick Headline
Gimmick headline is a type of title that gives a certain effect to the reader. This title contains stylistic play, sound play, word repetition, trick or surprise.
Created with the choice of words and language that attracts the attention of readers or viewers that makes them want to know more about the content you create.
Although it can be used for any type of business, gimmick headlines must also remain relevant to your content and goals.
11. Teaser Headline Headline
teaser is a title that contains a challenge for readers, so that they are interested in knowing more about the content.
However, you have to be good at choosing words to use in this teaser headline. To create an impression of challenge on the reader, stick to polite sentences.
Avoid using words or sentences that demean the reader. Although it may bring in a lot of readers, it can make your brand reputation bad in the eyes of the audience.
12. You & I Headline
You and I headline is a title that creates closeness between readers and advertisers. So, the words used in the title are made to look like a direct conversation.
The word or language used is related to or in accordance with the reader. That way, readers will feel interested in reading the entire contents of the article.
13. Fear Headline
Fear headlines are titles that give the reader the impression of fear. Even though it sounds bad, this copywriting technique is quite powerful.
However, you should include solutions for dealing with fears written in the title, so readers know how to deal with them.
In providing solutions, you can also use the benefits of the products or services offered. So, it can increase the sales of your product.
14. Quotation Headline
Quotation headline is a title that is related to the condition of the reader. Generally, quotation headlines contain words from customers, testimonials, popular quotes, and others that can attract readers’ interest.
The more specific the title is used, the reader will feel closer or bound. That way, they really pay attention to the content or advertisements that you create.
15. Confrontational Headline Confrontational headlines
contain words or sentences of opinion that are contrary to the majority.
This controversial title can attract people to read and see if the article can change or force their existing opinion.
16. Headline Testimonials
This title contains honest and objective testimonials or reviews from customers regarding the products/services you offer.
Usually, this title is easier for the audience to believe because it contains a more honest statement from previous buyers than the words in the ad.
How to Create Headlines? Here are 5 Tips!
Here, Sasana Digital will present some brief tips to make good and interesting headlines so that the audience is interested in reading to the end or watching until the end.
a. Know the Background of the Audience
Find out who the audience or readers are. By knowing this, it will be easier for you to choose the appropriate words, mentions, and language style in the headline.
b. Leverage Numbers and Data
According to research by Neil Patel, headlines that use specific data can increase reader engagement by 73%. With numbers, the brain will become more curious.
In addition, odd numbers are usually used, because they are proven to have more effectiveness than even numbers.
c. Give Reasons Why Someone Should Read
It When making headlines, you can use words that give reasons about the importance of the content. For example words such as tips, reasons, tricks, ideas, secrets, strategies, and others.
d. Create Headlines in the Form of Questions or Feeds to Readers
Headlines in the form of questions will make readers curious. Then give a hint that the answer is in the content. So that it will make the reader curious and follow to the end.
e. Don’t Use Sentences That Are Too Long
Actually, there is no definite limit to the length of ad headlines, news, and articles. However, adjust to the conditions and the place where the headline is installed. For example, a recommended headline from Google is no longer than 62 characters.
Another example is the Tobler’s Chocolate Orange product, which shows a chocolate ball being thrown at something hard until it shatters and pops out like an orange. The headline is “Whack and Unwrap”.
Conclusion
way you can know what a headline is, how it functions and how to make it attractive to the audience for your content.
