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Digital Advertising: Definition, How it Works, and Examples

In the digital era, marketing activities are very necessary for business development. One of the most effective ways for business development is to do a promotion. Various kinds of promotional media can be used to market goods or services, but keep in mind, a promotional media must certainly provide effectiveness to the business. One of …

Know What PPC (Pay-Per-Click) Is And How It Works

Have you ever heard the term Pay Per Click (PPC) before? Or, maybe you are familiar with the term but want to know in more detail? In this article, Digital Tools will discuss in detail about Pay-Per-Click (PPC), especially for your advertising needs. What is PPC? If you plan to advertise to promote a product …

The 6 Most Used Google Ads Bidding Strategies

Google Ads Bidding Strategies Google Ads is famous for its wide variety of ad optimization options. Starting from targeting flexibility, ad types, and no less important is the bid strategy. This article will cover the 6 most used Google Ads bid strategies and how to optimize them. Discussing Digital Ads is always incomplete without discussing …