Google Ads vs Facebook Ads is a hot topic to discuss. Sometimes there are people who are confused about the difference between the two. Which one do you think is better? You must have had a limited budget for advertising. You also must have felt that you have spent a lot of money no matter …
Customer Acquisition Cost (CAC) is one of the strategies commonly used by Digital Marketers to find out and measure how effectively it is running. A Digital Marketer certainly expects business growth in terms of digital. The growth in question is the success of achieving various digital marketing strategies such as campaigns, ads, and so on. …
If you want to know how effective a campaign is running, then Return On Ad Spend (ROAS) is one of the digital marketing metrics that can be used to measure it. By measuring ROAS, you can find out if what you have spent is equivalent to what you are receiving. How to? Check out the …
Campaign is a term that you may often hear and see in various media such as television, magazines, radio, newspapers and social media. Campaign is one of the important activities that need to be carried out by a company that runs a marketing strategy. Campaigns in the business realm are related to activities to encourage …