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Social Media

What are Headlines? We Discuss With 15+ Effective Examples

The existence of a very important headline, is usually the main key to the success of a content. This causes the process of making headlines is not easy.  It takes reason, mind and high creativity to create headlines that are easy to understand as well as communicative. That way Sasana Digital will provide information related …

Digital Advertising

Google Ads vs Facebook Ads, the Difference Makes Profit?

Google Ads vs Facebook Ads is a hot topic to discuss. Sometimes there are people who are confused about the difference between the two. Which one do you think is better? You must have had a limited budget for advertising. You also must have felt that you have spent a lot of money no matter …

Digital Advertising

Customer Acquisition Cost, How to Calculate It?

Customer Acquisition Cost (CAC) is one of the strategies commonly used by Digital Marketers to find out and measure how effectively it is running.   A Digital Marketer certainly expects business growth in terms of digital. The growth in question is the success of achieving various digital marketing strategies such as campaigns, ads, and so on. …

Digital Advertising

What is ROAS (Return on Ad Spend) and how is it calculated?

If you want to know how effective a campaign is running, then Return On Ad Spend (ROAS) is one of the digital marketing metrics that can be used to measure it. By measuring ROAS, you can find out if what you have spent is equivalent to what you are receiving. How to? Check out the …